The are many diverse pavement measurement and analysis technologies that have been developed for specific unique requirements which span the life cycle of pavement structures. With the convergence of PSI’s high speed high accuracy pavement scanning technology and modern GPS/Inertial mobile position and attitude measurement which has enabled Mobile Survey, the opportunity to unify pavement data measurement through the creation of the accurate dense geodetic point cloud, has laid the foundation for a profound paradigm shift in the pavement measurement and analysis world that spans many disciplines and applications, as outlined in this White Paper.